Park City, UT – USA Nordic has hired Casey Mills as its new Partnership Marketing Director, a newly developed position by the organization. A Utah local, Mills graduated from Utah Valley University, majoring in public relations and communications. Prior to his hiring with USA Nordic, Mills’ background includes experience in professional sports, as well as snow sports.
For the past five years prior to USA Nordic, Mills worked with MLS soccer team Real Salt Lake in the partnership marketing space. With Real Salt Lake, Mills obtained first-hand experience in sponsorship agreements and activations. Working with everything from social media, signage, advertisements, player relations with sponsors, and much more. When this opportunity became available with USA Nordic, Mills jumped at it, as he believed it was the perfect marriage of his passion for snow sports and partnership marketing.
Mills has also had an extensive career in the snow sports industry over the past sixteen years, coaching snowboarding at every level, along with a stint competing in the sport as well. From coaching those who have never snowboarded before, to coaching Paralympic gold medalists, Mills has made a very positive impact on everyone he has had the opportunity to coach.
“This is a great opportunity to build the partnership marketing aspect of this organization, because there hasn’t been anyone in this position before at USA Nordic. So, I’m going to be able to lay the foundation and build it for what I envision it to be,” says Mills. “My main goal is to make sure that all of our partners are meeting their goals, and that our athletes are meeting their goals because of what our partners are providing. I am hoping that more partners will want to join us in our journey to the Olympics, and that our current partners will want to continue with us through this journey as long as possible.”
Mills’ role with USA Nordic will continue taking the organization to the next level, developing strategic partnerships that help the organization achieve their goals of Olympic glory. USA Nordic’s partners are incredibly critical in ensuring that the organization has the equipment, training and nutrition that the organization needs to be successful. Mills’ development and relationship with USA Nordic’s partners will help ensure that the organization’s athletes achieve the goals they have set, and that the partners and organization can continue to grow together.
“Casey Mills joining USA Nordic is a huge step forward for our partnership and marketing ability,” says Executive Director Bill Demong. “With his experience in professional sports, he has already demonstrated an incredible passion and ability to build relationships with our partners, as well as ensure execution across-the-board on their behalf. This is a huge step for our ability to continue to grow and develop our commercial side of the organization.”